Industry News: Go to Kickstarter for Luxury Jewelry at Lowest cost
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Two L.A. businesswomen are using Kickstarter to launch a jewelry brand that promises high-end pieces at a fraction of typical retail prices. The line, called Cy Collection, will feature bracelets, necklaces as well as earrings. All pieces are brass, double-plated with 14k gold.
Cy Collection, developed by Courtney wood as well as Yuriko Mitsuyama, aims to fill a severely under-represented niche in high quality fashion jewelry by offering top-end pieces at prices usually discovered in the middle-priced jewelry market. The advanced very first collection is designed for contemporary women-on-the go, with polished pieces that can effortlessly shift from the weekend to the office as well as from day to night.
The pieces will be priced between $75 as well as $105. You can save even a lot more when you purchase the collection for $60-$85 with Kickstarter at: http://bit.ly/cycollection
Co-founder Courtney wood says there’s a hole in the jewelry market ideal now. “You can either get inexpensive, low-quality jewelry or you can spend hundreds of dollars on luxury jewelry. Typically, both of these options are drastically overpriced for what you are getting. We think everyone deserves to own lovely jewelry as well as pay a fair cost for it,” wood explains.
My Take
This one will be a hit, for sure. The designs are traditional as well as feminine, a great break from the brightly colored tassel as well as pom-pom earrings that have been trending. advanced sufficient to wear to a formal occasion, however versatile sufficient to gown up a jeans-and-tee combo, these pieces strike just the ideal chord with me. as well as of course, I like the cost point.
Cy Collection launched its Kickstarter campaign just a few days ago, as well as it’s already reached its campaign goal. I’d state head over to Kickstarter as well as decrease $60 for a pair of truly great earrings now, before the cost goes up to $100.
~Catherine
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