Introducing TROVE!!!

Today, at long last, I am SO thrilled to introduce you to my company, TROVE!  After over a year and a half of building the platform, today is our official public launch, and I can’t wait for all of you to check out the app!


Trove is a new mobile style destination, and after nearly two years in the making, it is impossible to articulate how ecstatic I am to finally be able to share it with all of you!


Just a few months after starting this blog, I began thinking about the challenges that we all face when searching for style inspiration, especially as the world grows increasingly mobile. We’re all regularly trying to find fresh sartorial ideas, but navigating many websites, social platforms and merchants can be exhausting.


Two years ago, my spouse rich and I conceived of a mobile style destination that could be that single, centralized hub for all things fashion. A place where users could find style inspiration from the world’s top style influencers, brought together in one beautiful, shoppable experience.


Thanks to the outstanding team that has worked tirelessly beside us, I’m so pleased to finally be able to put Trove in the palm of your hand.



If you’re reading this on a mobile device, you can now find this very blog post (click here!), and all of my outfit posts, ideal on Trove.  You’ll not only be able to see my most current style content, but with a basic swipe, you can glide between the articles of other outstanding blogs like Atlantic-Pacific, Something Navy, 9to5Chic and many others. Trove uses a dynamic mobile experience where you can explore superior style content, save your favorite looks, and even purchase your favorite products all within a single app.


I wish I could thank each and every one of you personally for all of your kind words, support and encouragement not just today, but everyday for the past three years that I’ve occupied this little corner of the internet.  In every way, Trove was built as a option for you from what I’ve learned about the way you like to find style inspiration and shop.  Rest-assured, this app doesn’t change anything here on—this blog isn’t going anywhere!  But now when you’re on the go or just trying to find a lot more inspiration and a broader style experience, I hope you’ll find Trove both beneficial and lots of fun!


Without additionally ado, go ahead and get your Trove on!  If you’re on an iPhone, you can click here to download the app.  Can’t wait to hear what you people think!!


DRESS: Topshop  |  SHOES: SJP Collection  |  BAG: M2Malletier  |  SUNGLASSES: Smoke X Mirrors  |  BRACELET: old, similar here  |  NECKLACE: Gorjana  |  EARRINGS: old, similar here  |  LIPS: Nars (Bansar)


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There will be a walk-through of the app, a Q&A, and other shenanigans on my instagram and snapchat later today, so be sure to stay in touch there!  Happy Monday everyone!! xx

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